- Thanksgiving mobile sales were up 25.4% versus 2013, and browsing on smart phones and tablets accounted for 52.1% of all online traffic.
- Black Friday mobile sales accounted for 27.9% of total online sales, up 28.2% over 2013.
- Cyber Monday mobile traffic accounted for 41.2% of all online traffic, up 30.1% over 2013. Mobile sales were also strong at 22% of all online sales, up 27.6% year over year.
- iOS devices continued to lead in mobile shopping with traffic more than twice, and sales nearly four times, that of Android devices during Cyber Week.
For more details, see the IBM Digital Analytics Benchmark Hub