Companies banning the use of FaceBook and Twitter
Facebook, Twitter, MySpace, and other social applications that allow for messaging and collaboration in the workplace should not be banned, argue two Gartner analysts. Though not quite ready for use in enterprise applications, Facebook, Twitter and the others can prove valuable in helping colleagues and customers connect, so long as businesses employ a trust model...
...Microsoft SharePoint and IBM Lotus Connections are examples of these tools tailored for the enterprise. But with 90 million-plus users leveraging Facebook, businesses are increasingly looking at the social network as a business networking tool, the way professionals leverage LinkedIn.
Inside IBM, use of these tools is not only allowed, but encouraged. In IBM's view "emerging online collaboration platforms are fundamentally changing the way IBMers work and engage with each other, clients and partners." IBM's social computing guidelines are published on ibm.com as are its business conduct guidelines.
Source: eWeek
